https://www.jweekscreative.com/retail-marketing
daily
0.75
2017-11-27
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RETAIL MARKETING
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RETAIL MARKETING
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RETAIL MARKETING
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RETAIL MARKETING
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RETAIL MARKETING
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RETAIL MARKETING - METLIFE STADIUM / RETAIL STORE
When MetLife Stadium opened on April 10, 2010, it would be the new home of the New York Giants and the New York Jets. As the official outfitter of the NFL, Reebok had the opportunity to own the retail space at their new flagship store. With two rotating home teams and a new retail platform to sell official on field NFL apparel, we created several marketing campaigns before Reebok’s reign ended with the NFL. Jason Weeks / Art Direction / Design Mark Mann / Photography Client / NFL / NYG / NYJ / Reebok
https://www.jweekscreative.com/experience-design
daily
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2017-11-13
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EXPERIENCE DESIGN
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EXPERIENCE DESIGN
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EXPERIENCE DESIGN
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EXPERIENCE DESIGN
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EXPERIENCE DESIGN
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EXPERIENCE DESIGN - MCLAREN DESIGN CENTER
As Creative Director at GOXD our team conceived and produced The McLaren Design Center, which was accentuated by the natural beauty of the Pebble Beach Concours d’Elegance. The terrace lounge and clear front structure offered a highly visible platform to showcase McLaren’s rich heritage as an engineering leader, champion of Formula One Motorsports, and successful recent entry into the luxury performance vehicle market. Highlights included a collection of vintage racing helmets, worn by McLaren champions including Niki Lauda and Ayrton Senna, McLaren racing vehicles, including a 1968 M8-D and a 1/4 scale model of the Vodafone/McLaren/Mercedes Formula One race car, and the North American debut of the 2014 McLaren P1. Jason Weeks / Creative Direction / Design Client / McLaren
https://www.jweekscreative.com/apparel-graphics
daily
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2017-11-13
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APPAREL GRAPHICS
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APPAREL GRAPHICS
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APPAREL GRAPHICS
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APPAREL GRAPHICS
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APPAREL GRAPHICS - RISING STARS CHALLENGE UNIFORM GRAPHICS
The basketball world was in New York City for NBA All-Star 2015. New York City has such a magnetic pulse / electricity to it and we were inspired by just that: the city at night! We set out to design both home and away uniforms that graphically interpreted the essence of NYC at night, thus the city lights print was born. Jason Weeks / Designer Client / NBA / adidas
https://www.jweekscreative.com/mass-distraction
daily
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2017-11-13
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION
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MASSDISTRACTION - MASSDISTRACTION
In 2002 a few of us design nomads thought it’d be fun to start a t-shirt company. Living in Los Angeles in a post 911 world, with all the political upheaval and nonsense happening, we strived to make fun of the American political establishment. Jason Weeks / Design
https://www.jweekscreative.com/books
daily
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2017-11-27
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BOOKS
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BOOKS
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BOOKS
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BOOKS
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BOOKS - adidas NHL License Extension Proposal
On Tuesday September 15, 2015 The NHL and adidas announced a seven-year partnership that made adidas the official outfitter of on-ice uniforms, and official supplier of licensed apparel and headwear, for the League starting with the 2017-18 season. This is the book that helped seal that deal! Adidas Becomes Official NHL Outfitter in 2017 Jason Weeks / Designer Client / adidas / NHL
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BOOKS
https://www.jweekscreative.com/fashion-editorial
daily
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2017-11-13
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FASHION EDITORIAL
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FASHION EDITORIAL
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FASHION EDITORIAL
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FASHION EDITORIAL
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FASHION EDITORIAL - TOO COOL 4 SCHOOL
Tara is one of my favorite photographers to work with, as she has amazing ideas, and is always pushing herself to do something different. When we had a chance to collaborate on a project, I was ecstatic. The process was natural and organic, and the team was spectacular! Fashion is truly our passion, and I am looking forward to our next collaboration together. Stay tuned... Too Cool 4 Skool Jason Weeks / Creative Direction Tara Chumpelik / Photography Shea Daspin / Stylist Marco Braca / Hair Ashleigh Ciucci / Makeup Rudie McCree / model @ Elite Models Catherine Torres / model @ Elite Models Dan Orlow / Photo Assitant Melissa Mitchell / Styling Assistant Client / Jute Magazine
https://www.jweekscreative.com/ad-campaigns
daily
0.75
2017-11-21
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS
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AD CAMPAIGNS - PROJECTION EXPERIMENT / adidas Originals
In 2012-2013 adidas Originals was driving stories inspired by light, and patterns. These experimentations inevitably lead to a focus of graphic treatments on products globally. Throughout this time frame I wanted to infuse this idea into some of our marketing photo shoots. I organized this test shoot that explored some of those concepts/stories which included a lot camouflage. Jason Weeks / Creative Director / Designer Mark Mann / Photographer Client / adidas
https://www.jweekscreative.com/packaging-design
daily
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2017-11-21
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PACKAGING DESIGN
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PACKAGING DESIGN
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PACKAGING DESIGN
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PACKAGING DESIGN
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PACKAGING DESIGN
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PACKAGING DESIGN
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PACKAGING DESIGN
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PACKAGING DESIGN - GOLDEN STATE WARRIORS
With technology advances and material construction, adidas, along with the Golden State Warriors, wanted to push the edge of innovation and performance by designing a short-sleeve jersey that was lighter than the regular tank-top style jersey. We also created a packaging design that would debut and reveal this new look along with its story. Jason Weeks / Art Direction / Design Client / NBA / Golden State Warriors / adidas
https://www.jweekscreative.com/retail-toolkits
daily
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2017-11-21
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS
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RETAIL TOOLKITS - NCAA BASKETBALL TOOLKITS
As the success of the adidas US college football toolkits expanded, there was a push to start designing better uniforms with a focus on smarter technology combined with compelling color blocking and graphics. ‘All Light All Fast’ expanded into the adidas world of college basketball with eight teams: Kansas, Baylor, Cincinnati, Louisville, Michigan, Indiana, Kansas, Miss State, and Wisconsin. Jason Weeks / Creative Direction / Art Direction / Design Eric Levin / Photography Velvet Robot / Agency Client / NCAA / adidas
https://www.jweekscreative.com/branding-design
daily
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2017-11-21
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BRANDING DESIGN
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BRANDING DESIGN
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BRANDING DESIGN
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BRANDING DESIGN
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BRANDING DESIGN
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BRANDING DESIGN
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BRANDING DESIGN - HELMET HOODIE
When Reebok was the official outfitter of the NFL, our mission was to design and put forward the best on and off field product possible. Our team was responsible for developing, branding, and implementing all the integrated marketing behind this product. Jason Weeks / Art Direction / Design Mark Mann / Photography Client / NFL / Reebok
https://www.jweekscreative.com/photography
daily
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2017-11-27
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY
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PHOTOGRAPHY - ADULT SWIM
Nothing’s sacred at Adult Swim’s frisky, fabulous funhouse - except the networks brand. GO! delivered an immersive experience faithful to Adult Swim’s identity, bringing to life the network’s vision for an irreverent upfront like no other, with guest appearances by Triumph the Insult Comic Dog and Outkast. Jason Weeks / Photography Client / Cartoon Network / Adult Swim COMING IN 2018 JASONWEEKS.COM Most of my career has been spent putting photographers, and their teams together to achieve a marketing goal / go to market strategy. However, the last two year I’ve been focused on being the photographer! JASON WEEKS.COM will be a showcase for not only my lifestyle, and event photography, within the last two years, but also my experimental endeavors as an artist.
https://www.jweekscreative.com/new-project
daily
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2017-11-13
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PRESENTATIONS
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PRESENTATIONS
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PRESENTATIONS
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PRESENTATIONS
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PRESENTATIONS
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PRESENTATIONS
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PRESENTATIONS - FLORIDA PANTHERS RE-BRAND
After a deep dive into the Ft. Lauderdale area, and looking at the Florida panther itself, albeit elusive and somewhat endangered, it became apparent that a compelling story here was a challenge. Even the team itself lacked a sense of heritage from a hockey perspective. The approach to this re-brand became focused on the military qualities and characteristics, from a design language point of view, as the billionaire owner, Vinnie Viola, has quite the extensive military background. As graduate of West Point, and a second lieutenant in the U.S. Army who served with the 101st Airborne Division at Fort Campbell, his background and story drove our inspiration to meld the military and panther aspects into the re-brand. Jason Weeks / Designer Client / NHL / Florida Panthers / adidas
https://www.jweekscreative.com/marketing-campaigns
daily
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2017-11-21
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS
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MARKETING CAMPAIGNS - CAMPUS COOL CAMPAIGN
The start of every season begins with a multitude of preparations. Lifestyle graphics and advertising worked directly with adidas and NCAA, along with the college teams, to brand each retail outlet on their campus. Our team of installers, project managers, and creative directors visited the specific markets across the country to identify all brand opportunities. Working with a provided adidas toolkit, we applied window graphics, trailer wraps, clothing identifiers, wall graphics, decals, and both permanent and non-permanent applications to appropriate college and university markets. Jason Weeks / Creative Direction / Design Mark Mann / Photography Velvet Robot / Agency Client / NCAA / adidas
https://www.jweekscreative.com/identity-design
daily
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2017-11-21
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN
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IDENTITY DESIGN - VARIOUS LOGOS / 1999-2014
Over the years I’ve designed many logos & identities for various brands. Here is a selection of some of my favorites. Jason Weeks / Design Client / Various
https://www.jweekscreative.com/new-gallery
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https://www.jweekscreative.com/contact
daily
0.75
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daily
0.75
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MOTION GRAPHICS